Focus groups enable me to gain face to face responses from my target audience, obtaining personal opinions towards what I will be researching for (my short film).
I will show participants the two different short films shown below covering drug abuse, afterwards asking them what they did and did not like about the two. I will then be able to include the most admired techniques from the two within my short film.
This is D.R.U.G.S. - Short Film from Fiction Pictures on Vimeo.
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