Survey Analysis

I asked 8 different people to fill out my survey in order to be able to identify what interests my target audience have in short films.

I asked respondents whether they think that there should be an increase in awareness for drug addiction in teenagers, to which 100% of participants responded with ‘Yes’. This then highlighted that my target audience believe that something about that particular issue should be created, such as a short film.

In addition to this, I asked respondents if they would be interested in watching my short film based on teenage drug addiction, to which 87% responded with ‘Yes’ and 13% responded with ‘maybe’. This suggests to me that my target audience are willing to watch a short film based on this issue as it is a topic that is not discussed enough.

These results enable me to identify what exactly my target audience are looking for when watching a short film and what particular issues they would like to watch more about, providing me with an opportunity to be able to reach out to my target audience which the particular issue I aim to cover. 

Survey Results

How old are you?	What is your gender?	How often do you watch short films?	If you were to watch a short film, what would you watch it on?	Which social realist themes interest you?	Do you think that there should be an increase in awareness for drug addiction in teenagers?	My film will be based on drug addiction in teenagers, will you be interested in watching it?
17	Male	Rarely	Online (Laptop/Phone/Computer)	Alcoholism	Yes	Yes
18	Female	Never	Online (Laptop/Phone/Computer)	Emotional Abuse	Yes	Yes
18	Female	Weekly	Online (Laptop/Phone/Computer)	Emotional Abuse	Yes	Yes
17	Female	Rarely	Online (Laptop/Phone/Computer)	Domestic Abuse/Relationship Abuse	Yes	Yes
19	Male	Rarely	Online (Phone/Laptop/Computer)	Drug Abuse	Yes	Yes
22	Male	Never	Online (Phone/Laptop/Computer)	Drug Abuse	Yes	Maybe
25	Male	Daily	Television	Alcoholism	Yes	Yes
45	Female	Rarely	Television	Alcoholism	Yes	Yes

Target Audience Demographic

Target Audience Demographic

Considering that my target audience are mainly teenagers and parents, the likeliness of them watching 'Snow' will be high as the short film will preview around the evening time where the majority of my target audience will be home from work and school. 

In addition to this, my short film is targeted towards all social classes as the family and main character in 'Snow' are middle class. This highlights the possibility of teenage drug addiction occurring in all social classes, regardless of their household income. 

Considering that my target audience's household income will be an average salary per year, they will be able to afford the standard channels that I will distribute my short film on. 

Mood Board

Moodboard from yl98

Focus Groups

Focus groups enable me to gain face to face responses from my target audience, obtaining personal opinions towards what I will be researching for (my short film). 

I will show participants the two different short films shown below covering drug abuse, afterwards asking them what they did and did not like about the two. I will then be able to include the most admired techniques from the two within my short film. 






This is D.R.U.G.S. - Short Film from Fiction Pictures on Vimeo.